1. Introduction

This Cookie Policy explains how Institute for Functional Nutrition Limited (“we”, “us”, or “our”), the operator of hracpro.com (the “Website”), uses cookies and similar tracking technologies when you visit our Website.

By continuing to use our Website, you consent to the use of cookies as described in this Policy. You can manage your cookie preferences at any time as set out in Section 5 below.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to the website operator.

Cookies can be:

• Session cookies: Temporary cookies deleted when you close your browser
• Persistent cookies: Remain on your device for a set period or until manually deleted
• First-party cookies: Set directly by our Website
• Third-party cookies: Set by third-party services operating on our Website (e.g. Google, Meta)

3. What Cookies and Tracking Technologies We Use

We use the following categories of cookies and tracking technologies on our Website:

3.1 Strictly Necessary Cookies

These cookies are essential for the Website to function correctly. They cannot be switched off in our systems. They are usually set in response to actions you take, such as filling in a form or navigating between pages.

Examples:

• WordPress session and authentication cookies (set by WordPress CMS)
• Elementor builder cookies required for correct page rendering
• TranslatePress language preference cookie (stores your selected language: English or Chinese)

3.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our Website by collecting anonymised information. This allows us to improve the Website’s performance and user experience.

Google Analytics (via Google Site Kit)

• Purpose: Tracks page views, session duration, traffic sources, user behaviour, and Website performance
• Cookie names: _ga, _gid, _gat, _ga_[ID]
• Data retained by: Google LLC
• Retention: Up to 26 months
• Opt-out: https://tools.google.com/dlpage/gaoptout

Zoho PageSense

• Purpose: Heatmaps, session recordings, A/B testing, and conversion rate optimisation
• Data: Anonymised interaction data (clicks, scroll depth, page behaviour)
• Data retained by: Zoho Corporation
• No personally identifiable information is collected through PageSense

3.3 Marketing and Advertising Cookies

These cookies are used to deliver advertising relevant to you and to measure the effectiveness of our marketing campaigns. They may track your activity across other websites.

Meta Pixel (Facebook Pixel)

• Purpose: Measures the performance of our Facebook and Instagram ad campaigns; enables us to build custom retargeting audiences based on Website visitor behaviour
• Cookie names: _fbp, _fbc, fr
• Data retained by: Meta Platforms, Inc.
• Retention: Up to 90 days (_fbp); session (_fbc)
• Opt-out: https://www.facebook.com/ads/preferences/

The Meta Pixel may associate your Website activity with your Facebook or Instagram profile if you are logged in to those platforms.

Google Ads (via Google Site Kit)

• Purpose: Conversion tracking for Google advertising campaigns
• Cookie names: _gcl_au, IDE, DSID
• Data retained by: Google LLC
• Opt-out: https://adssettings.google.com/

Google Tag Manager

• Purpose: Google Tag Manager (GTM) is used to deploy and manage tracking tags on our Website, including the Meta Pixel and Google Analytics scripts. GTM itself does not collect personal data but facilitates the deployment of tags that may.

3.4 Functional Cookies

These cookies enable enhanced functionality and personalisation on our Website.

• Language preference cookies: Set by TranslatePress to remember your chosen language (English or Chinese) between sessions
• Newsletter preference: Stores whether you have interacted with our newsletter sign-up widget